The fitness industry is a billion dollar industry. Our ancestors are rolling in their graves with that knowledge. Not because they were fitness experts, but because we spend billions due to our lack of movement
Everyone is looking for a short cut. Especially when it comes to getting into shape. The reason is two-fold. The first is pretty obvious. We are inherently lazy people. Doing nothing is WAY easier than doing something. The second reason is because we think that if someone more successful achieved something, then we can pay money to find their short cuts.
The biggest shortcut you can take at the gym is to actually be there. Most gym memberships are rarely used. Planet Fitness caters to this by giving out $10 memberships. You can join for only $10. The trick, you have to go to the gym to cancel it. It is so cheap that you can easily talk yourself out of it, then next thing you know…. you are still a member. The awesome part of the business model, you can sign up online, but you can’t cancel there.
I am not a fan. The reason I am not a fan is because most don’t work. This is coming from a guy that actually invented a supplement that worked. The reason people didn’t buy my supplement is because of marketing. Product effectiveness has little to do with the success of the product, and everything to do with what they tell you the product does.
Did you know that around 90% of the population gains to benefit from taking creatine. Yet it is one of the most successful body building supplements on the market. It comes with crazy loading instructions. However most people are making expensive urine, because it does nothing for them.
People also spend a lot of money to “fine tune” a workout program. Here is the best workout plan you can get: MOVEMENT! Our ancestors were smaller than us, because they moved more than us. Given we now have weights, and can be stronger and larger than they are. However if we do that, then stop moving… we turn fatter than they were.
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