I have a flaw… I am terribly inconsistent with my email marketing. So, very very inconsistent.
I am so inconsistent purposefully. The reason?
I HATE EMAIL MARKETING!
Spam blowing up your email inbox is annoying! Especially when you realize that it isn’t even spam… it is emails that you signed up for. Do you know how EVERYONE asks for your email address now? They will send you something… and it will be something you don’t want.
I know what you are thinking!!!! Don’t you have a list built? Don’t you ask for everyone’s email address that comes on your site?
Yes… yes I do.
Here is the difference. I am not blowing you up. I signup for people’s email lists regularly. The key to keep me on said list…. don’t email me daily.
I had a plugin at one point in time that was emailing people every time something was posted on this site. Now that I have guest posters and another author posting on here that could equal 2 emails a day PLUS an additional email if I decided to email my list that day.
My blog was being annoying and I didn’t even know it!
Social Media TRUMPS Email Marketing
Not talking about the Donald here…. Email Marketing reaches a very specific target that raised their hand. Social Media does the same thing… AND people expect you to be annoying. Have you ever heard anyone say anything positive about social media? No!
We are addicted to it, it causes divorces, AND it generates sheer hatred. Why do we check it every 15 minutes? Because as a society we want to see what is new!
Why wouldn’t you market on social media? For the most part, people HATE to get an email. It is never good. Bills, bank statements, bills, marketing, bills, and bills, then there is the occasional note from your grandmother… and you think who sends email anymore, doesn’t she know everyone texts now? (sound familiar?)
Email Marketing has reduced itself to Mail Marketing. Is it effective? Only in bulk. It is a numbers game. At least with social media marketing, if you can figure out how to incorporate a cat, you can get TONS of views.
Thanks for Reading