Twitter isn’t like any other social media platform in the world. It is WAY more social than you can handle.
I mean that if you are there to read, you will be there all day. There isn’t an end. Posts are generated at literally thousands a second, on a variety of topics. Most people are on twitter to laugh. Twitter’s analytics says that 50% of all tweets are comedy related. This is followed by several other forms of entertainment. Like with most entertainment… it is better with friends, hence the power of Twitter.
How to Conquer Twitter
If you haven’t figured out… I am a bit of a Twitter fan. Here are some of the basics of Twitter:
- Why Follow for Follow Does Not Work
- Why Twitter is Better than Facebook
- How to Hashtag
- How I Got So Many Followers
Once you have read and memorized those 4 articles… then you can move on to this one.
I have a friend that manages the social media profiles of a HUGE company. I am talking about 4,000 employees and billions in revenue. We got to talking about Twitter, and I told him about a study I read one company doing some research about how often you should tweet. They were tweeting around 40 times a day and dropped to around 15.
Most people are thinking that I am going to talk about how much better things got for them… because most people don’t understand Twitter. Do you remember how I said there are literally thousands of tweets a second?
The company lost results. People quit seeing them as often. So, they lost traffic. If you are tweeting to get people to come to your blog, you need people to visit your profile THEN visit your links. Or at the very least see the links in the tweets. The more often people see you, the more likely they are to follow you.
This is how Twitter monetizes itself. If you have a business and you want to promote it. You tweet… then promote that tweet. More people see it. It is all impression based. It is like having 2 billboards instead of 1. No one has ever said the second I cut my advertising spend in half was when business took off. I suppose you could argue there is a point of diminishing returns.
After I did the inverse experiment (tweeting went from 15 to 40) the mentions I received didn’t change. However, followers increased, impressions increased and retweets increased. I did notice that my 40 Tweets didn’t get as many impressions per tweet as the 15, but that is simply because they aren’t as “sticky” to the top of my profile.
Tweet More, and Tweet Often
Thanks for Reading