This last post is going to be excerpts from several chapters. The reason… most of the information was outdated, useless, or pushed ethical envelopes.
Just a little FYI I did some scouring for the actual and you can buy it for $8.74 in paperback or $37 on the website. It is insane that people charge that much. Let this be a less in avoiding being sold.
Also, if you need to play catch-up you can get started here.
Setting up an Opt-in Website
Personally, I am going to use very little of the book, and more personal experience. If you want to build a list. Offer something free. I currently don’t. I also don’t have a giant mailing list. I have admitted that I am not good with email marketing. The reason is because I hold my email valuable. If I truly want something free I find a disposable email and use it.
It is almost blasphemous for a blogger to admit they do this, but guess what… I try to be awesome.
I try to develop fans, not transactions. There is a lot to be said about fans. (More on this coming soon).
As far as the how-to… offer something free, have an autoresponder send them the download link, to set it up on your website use a WordPress plugin. If this isn’t clear enough and simple enough, read the eleventy-billion articles about it on Google.
Buying a List
Look… don’t ever do this. I am pleading with you… don’t do it. If you want emails to randomly spam use your own address book. Or just join Linkedin. Then read my article about using that to annoy people.
Creating the Joint Venture
The last part of the book shared something about ironing out the agreement. This isn’t exactly a one size fits all deal. However, the book had a cool flow chart. After reading it, though, I realized it was just fluff from what the book already told you.
I hope you were able to get some good use out of this book.
If not… it didn’t cost you anything.
Thanks for reading,