I get approached by a lot of people that want me to participate in their multi-level marketing systems. The reason is simple… because I am a great salesman and if I joined your system, I would make you a crapload of money.
The reason I don’t join your system is simple. I am attempting to build a brand. Someone’s crap is not part of my brand. Why not build your own brand, and sell your product?
The Truth Behind Multi-Level Marketing
Here is the deal with this post, I don’t have someone in mind when I am writing it. YOU think YOU are the person I am talking about, and here is the reason… Because you are trying to pawn something off on me.
Here are my qualifications before I will consider your Multi-level Marketing brand:
YOU have to be successful with not only selling the product but actually using the product and getting your desired result. If you do not use your own product, OR your product is a glorified wealth redistribution technique. I am not buying into it.
Everyone has the same story: I know someone else that has an ample amount of success. They have quit their job, their spouse has quit their job and now this is ALL they do.
Who is this person? Well, I don’t know them personally but I have met them.
Listen, I know you think I am talking specifically to YOU, but I am not. This is a general blanket statement, that I hear with every single system. YOU have told me this before, and YOU are getting mad because YOU think I am talking about YOU!
Everything I sell, endorse, or “brand” I know exactly what I am going to make. I have a disclosure to tell people I make money off of this stuff. There are some things I recommend I don’t make money off of, but most I do.
I know what I am going to make. Do you know why Multi-Level Marketing systems only talk in generalizations? It is to appeal to the masses, in layman’s terms. It is easy to say if you refer 10 people and they refer 1 person, then you get a car allowance and a bonus. Here is the catch. Most people don’t know if I sell x product I make y amount of money.
Because they want you to sell the system, not the product. Their product sucks, they just want you to buy the dream.
If I can buy a similar product at Amazon.com for a quarter of the price… I can tell you, you are selling dreams, not a solution to a problem. I don’t mind buying something that is “pricey” if it is worth it. However, I am not going to buy your widget, when I can purchase a much cheaper widget.
I will purchase to help my friends (as long as they help me). I will not make a stupid buying choice just because you are my friend.
Your product should be unique. The reason you should be presenting me with a unique solution is because I have heard it all. If you aren’t unique, I am not buying, and I am certainly not selling it.
Advice before you start
I get that not everyone wants to come up with a product or service to sell, but I might recommend that you weigh your options. Also, you shouldn’t put all of your eggs in one basket.
Another tidbit. If you have tried other systems and have failed, MLM is not for you. So don’t try another system. The ideal situation would be for you to find a product you don’t have to pay for, then sell that. If you keep putting your money into this and you aren’t making the money back eventually it becomes no different than a gambler trying to feed a habit.
Thanks for reading
P.S. I can assure you, I really didn’t have a particular brand in mind. These are all general statements and should be considered that. If you read this and you get offended… guess what? I hit really close to home and you might want to consider some changes.
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