One of my favorite things to do is to get people talking. I love to ask people questions, just to see what they say. So what does poop, french fries and $4 billion have in common?
Before I answer that question, I have 2 other questions:
Why are you reading a post titled “Poop, French Fries, and $4 billion?”
You have been on the internet, you should know better.
What does it take to amass a ton of money?
I will give you a hint. All of these questions are related.
While, I am sure trying to figure out how all of that is related is probably very amusing. I will just cut to the chase.
In 1929 J.R. Simplot had a farm, and started the company later to be known only by Simplot. As most farmers, Simplot grew stuff and sold it for profit. He later got into the seed and fertilizer business (poop).
About 15 years later, Simplot created a way to make the russet potato available all year long. The solution, he froze them.
I was not around in the 1940’s but I can guess a few details about this story. Simplot was probably not the first person to ever freeze a russet potato.
What made Simplot different?
Hard work, and a good deal…
Simplot was an energetic man. Plus he made a friend. The friend he made in the 50’s would set him (and his family) up for life.
Ray Kroc was a franchisee of a restaurant that came out in the 40’s as a BBQ restaurant. Shortly before this BBQ restaurant franchised, it converted it’s locations to a small hamburger stands. Due to the ease of operation of that business model.
The business model ultimately became Mcdonald’s Inc., and Ray Kroc, even though he didn’t create the idea, saw the business model and thought it would explode.
The problem and solution
McDonald’s was arguably created on one guiding principle: Consistency. One might say they are all consistently bad, but no one could argue McDonald’s consistency.
However, the problem was the russet potatoes that were shipped to McDonald’s were not available 3 months out of the year AND employees had to hand cut the fries, thus they may be different from location to location.
Enter, Simplot. He had 1 thing that could solve this problem. Frozen French Fries. Most people don’t know this, but Simplot supplies over half of all McDonald’s french fries world wide!
The deal was made on a handshake, Simplot would give Kroc his fries.
McDonald’s has some of the best french fries. Simplot died worth $4 billion dollars.
Simplot, and Kroc didn’t have original ideas. In fact, Simplot’s idea was something that happened naturally when the temperature was below 32 degrees., and Kroc’s idea had been played out for almost 30 years by White Castle, and A&W.
What was the difference? Nothing!
For the most part, people think they need an original idea. Because we all say the same thing, “If I had that idea first I would be rich.”
That is probably not the case. (no offense)
Action is the key to wealth, not creation.
Thanks for reading;